Wrigleys 5 Gum Retail POS Showcase

When Wrigley’s Canada approached us to come up with a showcase piece for 5 gum we knew exactly how to bring this gum into the exciting world of Toronto nightclubs without having to take a second mortgage out on the house.

We started with custom laser cut acrylic structure.  The black and clear panels accented the gum very well while the large black 5 in the front creates the branding area. The shelves were developed with interchangeable trays to allow the unit to house several different SKUs of 5 with each tray having interchangeable films to make them green or blue. The cherry on cake was the LED lighting under each shelf.  When fully powered the led lights essentially made the unit glow green and blue, even in the darkest nightclub and allowed the patrons to see and buy 5 gum in a whole new light.