Purina Cat Food Retail Shelf Display

Nestle engaged Marketing Impact Limited to develop a shelf-mounted retail display to promote its Purina Pro Plan cat food.

MIL’s solution consists of a metal and clear co-poly trough that attaches to standard gondola fronts with screws, giving a floating appearance to the display. The trough’s length and depth accommodates both large and small tins, allowing any product in the brand family to be showcased. With a length of 24”, two units can be used along a standard 48” gondola shelf. A data strip runs along the back of the trough to display branding and price information.