Nestle In-Aisle Confectionary Signage

Nestle engaged Marketing Impact Limited to develop in-aisle signage to make their KitKat products stand out in the busy confectionary aisles of Metro supermarkets.

The requirements also indicated that excess stock must be concealed by the display. MIL’s solution uses a graphic header mounted above the gondola, providing hidden storage space for overstock. Aisle invader gables are attached to both ends of the header and then use a sliding anchor to secure them to shelves below. Depending on the amount of shelf space available, additional headers and gables can be attached side by side to create a larger shopping zone. The gondola’s shelves are also covered in printed graphic strips and floor decals direct passing customers to the display.