Longos Giftcard Floor Stand

Marketing Impact Limited created a floor standing gift card display for Longos, an up-scale Canadian grocery store. One of the requirements was that the display be designed with a long service life in mind in order to reduce the environmental impact of its manufacturing. MIL solution was to build a three-sided spinner with a header for interchangeable graphics, thus allowing the stand to repurposed for different campaigns and products. The base is made a melamine and metal with a lockable drawer for overstock and locking casters for easy relocation throughout the store. Consideration was also given to the spinning radius of the display to ensure a minimum floor footprint while holding the maximum number of gift cards.