Disney Princess Shelf Talker
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Hasbro commissioned Marketing Impact Limited to create an in-store shelf display for the Disney Princess line. The display’s outer structure is a painted metal shell, built to withstand the knocks and bumps of the retail environment. The toys being promoted are secured on a styrene sleeve with graphics printed on it, which then rests in the outer shell.
This modular approach allows for interchangeable graphics, thereby extending the display’s service life. Additional branding is printed on a curved PET-G front which protects the toys and adds to the diorama-quality of the display.
| Project Details | |
| Client | Hasbro |
| Materials | Metal Sub-Structure & Bracket, Co-Poly Shield, Printed Vinyle Decal, Product Samples, Flashing LED Light |
| Dimensions | |
| Height | 5" |
| Width | 17" |
| Length / Depth | 3" |