Reese’s Lavi Pole Retail POP Display

Rite Aid approached Marketing Impact Limited to develop a retail display for Hersey’s products that would be integrated into their industry-standard Lavi Poles. The display also had to be assembled instore without special tools or training. In response to the challenge, MIL developed an injection-moulded tray system that fit into the grooves of a Lavi pole and is held in place with thumb screws. Updateable graphics slide into a track integrated into the outside of the tray and branded graphics cover a skirt footer that hides the pole’s base. The display header features more branded graphics and is crowned with an eye-catching vac-formed peanut butter cup.