Tic Tac Earmuff Retail POS Display

Ferraro approached Marketing Impact Limited to create a new and exciting earmuff retail display for their Tic Tac brand, to be used exclusively by Walmart Canada.
MIL took the basic Earmuff footprint and added vacuum-formed panels to the sides, transforming the simple structure into an eye catching Tic Tac shape. The unit is built with a durable wire substructure and the side panels feature interchangeable graphics. This increases the unit’s longevity by allowing the panels’ artwork to be updated with new promotional material. 
In the process, Marketing Impact Limited has reimagined the simple earmuff form factor into a new and exciting merchandizing vehicle.