Toys-R-Us Valance Display

Toys-R-Us engaged Marketing Impact Limited to update the valance displays for their high-traffic LEGO isle.

The top and bottom of the redesigned frame is made from cost effective extrusions with Komatex backers and styrene endcaps. As well as creating a sleeker look, the frame gives more room for branded graphics that are digitally printed and easily replaceable. The signage also has a live hinge that allows staff access to overstock stored behind it, with the gables providing rigidity and keeping signage vertically oriented when closed. The modular unit easily attaches to store shelves with standard screws and wingnuts.