Twinings Tea Retail POP Display

Twinings approached Marketing Impact Limited to create a retail display as part of a marketing campaign to promote its premium tea blends in grocery stores and to encourage customers to try new flavours with trial size products.

MIL’s sidewinder is built around a folded styrene substructure with graphics and branding printed on a co-poly wraparound skin. The display cleverly incorporates gravity-feed tracks to dispense product along its bottom as well as peg hooks running its height, providing high-visibility space for trial sized packages.