Anthem Video Game and RedBull Promotional Retail Display

Marketing Impact Limited was approached to develop a retail display to cross-promote the launch of EA’s Anthem video game as well as XBOX and PlayStation online platforms and RedBull beverages. The display was intended to be used in Canadian big-box retailers.

MIL’s solution was a corrugate floor stand prominently featuring Anthem graphics and instructions for activating the game and services after purchase. Below the header graphics are gift cards on peghooks and a tray with pushers for Blu-Ray versions of the game. The lower section of the display is reserved for RedBull products, which also adds the display’s structural stability.